I can’t help noticing that the majority of blog posts these days are lists of advice about things that are either common sense or utter bullshit.

The best ones, though, are those that propose a list of ten must do strategies for using an unproven technology in an undocumented business sector in relation to a prediction of things that haven’t even happened yet.

For example:

• Top 10 priorities for online marketing in 2010
• Eight things you must do in order to succeed on Twitter
• 12 ways to be the better than everyone else, even the millions of other people who will also read this article
• 9 surefire ways to know that I’m a full-of-shit author and not an SEO expert
• The 8 keys to showing others that I’ve never actually done the thing I’m writing about

There’s an old saying that goes “Those who can do. Those who can’t teach.” Obviously, that phrase was coined before the internet came along and made experts out of everyone.