Posts Tagged eBooks

Barnes and Noble "Nook"

Yesterday, Barnes and Noble released their new e-book reader called the nook, billing it as “the world’s most advanced e-book reader”. I don’t think “nook” is a very catchy name, in spite of rhyming with book… but that’s another story.

I’ve made no secret in the past about my dislike, even distrust, of eBook readers. Especially the Kindle, which I vow to never own after their 1984 debacle.

As I’ve discussed the subject with friends and colleagues, my opinion has refined quite a bit, and my basic points come down to:

  1. The price of a book reflected heavy publishing costs, including equipment, materials, labor, and distribution… none of which apply to eBooks, making them rather expensive in comparison.
  2. Real books can be shared with friends, given away, or re-sold, but while the format of data makes doing this even easier, the licensing applied to eBooks prohibits doing so.
  3. Real books don’t stop working when a battery dies.
  4. Dropping a book in a puddle, losing it while on the bus, are misfortunes that only cost a few dollars to correct, a far smaller amount than the cost of even the cheapest ebook reader.
  5. Dropping a book on the floor, or accidentally sitting on it does nothing to reduce your ability to read it later… and in fact, people often use books to hold things up, to sit on, to stand on, etc.
  6. None of the books I would most desire to replace are available as ebooks. I enjoy turning the pages of a novel, but I’d love to be able to carry around dozens or hundreds of reference books without breaking my back.
  7. By that same measure, most students would also love to stop breaking their backs with textbooks, but no ebook reader yet has solved the problems of universal page numbers or of jotting notes in the margins.
  8. And finally, they take away all those expected advantages of real books without giving any significant new adantages in return.

While the Nook offers many advantages over the Kindle, including built-in WiFi, direct loading and reading of PDFs, replacable batteries, and synchronized annotations, it only overcomes one of my stated hurdles, and only to a limited extent. Nook allows you “loan to a friend”, but it does not allow you to “give” to a friend. Nor does it allow you to re-sell to anyone.

As far as I can tell, all Barnes and Noble did was add a touch-sensitive LCD screen to the bottom of a Kindle, and add a half-baked book loaning mechanism. That may be enough to lure in people who want a Kindle but were scared off by the 1984 debacle… but I don’t believe it’s going to be enough to coax any book converts.

So what would it take to convert me — and lots of others like me — to ebooks? Pressure publishers to make searchable ebook versions of reference materials.

Working 9-to-5 in information technology, I have acquired a large library of reference books on programming languages, APIs, systems, data formats, and so on. If I could carry all of those (dozens of books) to work with me on a small device, I’d jump on the opportunity, but none of those materials are available in ebook format.

And when I’m not at work, my two most time-consuming activities are photography and language study. Admittedly, it will be a long time before photographic quality is available on ebook readers, but current readers are already capable of displaying language lessons… and most even support MP3 playback for the accompanying audio materials. I have an entire bookshelf at home dedicated to beginner, intermediate, and advanced books and CDs for Spanish, Russian, Italian, German, French, Ukrainian, and Portuguese, which I would happily trade for even a mostly disfunctional e-reader if I could, but unfortunately, those materials are simply not available in any other format at present.

For companies with the leverage of Amazon and Barnes and Noble, it should be a no-brainer to lean on those publishers. Today, all books are written in an electronic format to begin with. Why should it be so hard to simply run that original through some converter and do a little bit of editing, and produce the single most useful argument for a higher-profit, lower-overhead version of their product?

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More on the Amazon Kindle

David Pogue neatly sums up my thoughts on eBook readers:

Sure, the idea has appeal: an e-reader lets you carry hundreds of books, search or jump to any spot in the text and bump up the type size when your eyes get tired.

But the counterarguments are equally persuasive. Printed books are dirt cheap, never run out of power and survive drops, spills and being run over. And their file format will still be readable 200 years from now.

So e-book readers keep on coming and keep on flopping: the Rocket eBook Reader. Gemstar. Everybook. SoftBook. Librius Millennium Reader. The Sony Reader is in stores even now, priced at $350 and making literally dozens of sales.

Then he goes on to (*cough*) praise the Kindle:

So if the Kindle isn’t a home run, it’s at least an exciting triple. It gets the important things right: the reading experience, the ruggedness, the super-simple software setup. And that wireless instant download — wow.

Even though most people will prefer the feel, the cost and the simplicity of a paper book, the Kindle is by far the most successful stab yet at taking reading material into the digital age.

No, it’s not the last word in book reading. But once its price comes down and its design gets sleeker, the Kindle may be the beginning of a great new chapter.

You can dress up your criticism as nicely as you want. Saying they didn’t get it right is still synonymous with saying they got it wrong.

I thing I like Robert Scoble’s straight-to-the-point summation:

1. No ability to buy paper goods from Amazon through Kindle.
2. Usability sucks. They didn’t think about how people would hold this device.
3. UI sucks. Menus? Did they hire some out-of-work Microsoft employees?
4. No ability to send electronic goods to anyone else. I know Mike Arrington has one. I wanted to send him a gift through this of Alan Greenspan’s new book. I couldn’t. That’s lame.
5. No social network. Why don’t I have a list of all my friends who also have Kindles and let them see what I’m reading?
6. No touch screen. The iPhone has taught everyone that I’ve shown this to that screens are meant to be touched. Yet we’re stuck with a silly navigation system because the screen isn’t touchable.

Would I buy it? Yes, but I’m a geek. I can’t really recommend this to other people yet. Sorry.

It’s obvious that they never had this device in their hands when they were designing it.

Look. When the rubber meets the road, it’s still just a gadget. It’s not practical. It does some cool things, but so did Apple’s Newton, Microsoft’s Bob, and countless other neat, geeky, failed technological wonders.

It comes down to this: eBook readers are motivated by evil, and consumers see through that. These companies are trying to invent a need for a huge, low-overhead revenue stream.

Inventing a need doesn’t work. Necessity is the mother of invention, not the other way around.

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eBook Readers: just another pointless geek toy

In the year 2000, Stephen King drew tons of media attention when he released Riding the Bullet exclusively as an eBook. In the first 24 hours, more than 400,000 copies were sold, at $2.50 per copy. That works out quite cleanly to revenue of $1-million in one day, with no cost for printing, binding, or shipping.

From that point on, the idea of eBooks has been imagined as a hidden source of unlimited revenue — a license to print money. The question is, if the eBook revolution began nearly eight years ago, why do people keep buying printed books?

How many eBooks do you have? Maybe you got suckered into some self-help book online, or the great strategy guide for how to pick up women, or a cheat sheet for your mid-term… but these are things you can’t easily find anywhere else. How many of those 400,000 people who bought Riding the Bullet actually read it?

I’m tempted to think that people were willing to spend $2.50 for the privilege of being on the cutting edge, or maybe just trying it out and seeing if they would like it. For that matter, there are probably a good number of people who proudly claim to have everything ever written by Stephen King, and they couldn’t continue to wear that identity if they didn’t get his eBook.

So is a revolution coming?
Gadget gurus and über-nerds have all played with (or maybe even purchased) a Sony Reader, for $299, and gotten on the bandwagon. And today, Amazon announced the launch of Kindle, their new eBook reader, for $399.

Wait a second. Did you read that right? Did I really say $299, and $399? Hmmm… well, as long as books are cheap, it could still work out in the long run, right? A quick Google search for Stephen King eBooks turned up eBookMall.com, who are asking $16.99 for Cell, a book that can be had at Amazon — in hardback, no less — for $9.99, and could probably be found on the shelf at chain stores like Target or Walmart for even less.

Okay, let me get this straight. I have to pay $299 for a device that reads a file which, in spite of its lack of printing, publishing, and shipping, still actually costs more than a paperback book? Hmmm, well, there must be some advantage to reading electronically, right? What might that be?

Buying the reader, of course, means you’re not stuck in front of your computer reading a PDF. Thank God, because there is little in life that is worse, in my opinion, than sitting in front of a computer and clicking through a PDF file. But I can carry a paperback with me, so portability is still no advantage for eBooks. And the advantages for printed books don’t stop there…

I don’t have to recharge my paperback book, nor buy batteries for it, before I can read it. It goes everywhere easily, and I don’t have to put it away when I’m on an airplane. If someone bumps into me and I drop my paperback on the ground, I just pick it up and keep reading. If I drop it into a puddle of water, I may have to pay $9.99 for a new copy.

Printed books also have hidden benefits. A shelf filled with books serves as a status symbol — a social indicator of intelligence. Books can be loaned, sold, or donated, without intellectual property hounds knocking on your door. And if you happen to find yourself in a blackout in the middle of winter, books burn nicely too.

Imagine you’re just getting to the part where the killer identifies himself as the hero’s brother, and as you excitedly read along wondering if his wife is really dead or if it was all just a trick, suddenly a red light comes on and a little beep starts telling you that your battery is low. Spoiled!

If you take your eBook reader on vacation with you, you also have to take along the charger and cords. You have to turn it off for 15 minutes while the stewardess tries to convince you that some black magic in your electronic device could mess up the computers in the cockpit. If you drop it, you don’t pick it up and keep reading… you instead spend 20 minutes inspecting every inch for cracks. And if you manage to damage it, you don’t get a new one for $9.99.

A license to print money
And most insulting is, of course, the fact that eBooks are priced so high. Do these people think we don’t know the difference? There is a major printing industry being fed by the marginal costs in paperbacks that we buy for $9.99 per copy, but there is no such industry involved in the manufacture of an eBook. The author could write it and publish it himself!

If good eBooks were available for $2, the avid reader of one or two books per week might see a financial incentive to switch, but it would still take him over a year to break even on the proposition and there would have to be enough desirable titles available at that price to make it worth it to him.

Of course this avid reader with real incentive to switch would be the one who other people see and whose opinion other people trust, so getting the avid reader would get you the casual readers, gradually over time.

But there is no way on earth that it will ever work in the other direction. Gadget gurus buy every gadget that comes along, while everyone else waits to see what pans out. The nerds get their cool points and geek status for having the coolest, newest toy, but the paperback reader will continue to read paperback books.

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